Who Makes Naked Wardrobe

(Many of the links in this article redirect to a specific reviewed product. Your purchase of these products through affiliate links helps to generate commission for Storables.com, at no extra cost. Learn more)

Introduction

Naked Wardrobe is a renowned fashion brand that has taken the clothing industry by storm. With its unique and trendy clothing designs, the brand has become a favorite among fashion enthusiasts around the world. From stylish basics to statement pieces, Naked Wardrobe offers a wide range of options that cater to every individual’s style and preference.

Founded in 2012, Naked Wardrobe has quickly gained popularity and success due to its commitment to high-quality fabrics, impeccable fit, and on-trend designs. The brand’s mission is to empower women and make them feel confident and beautiful in their clothing choices.

What sets Naked Wardrobe apart from other fashion brands is its dedication to inclusivity and body positivity. The brand embraces women of all shapes and sizes, offering a range of sizes from petite to plus size. This inclusive approach has resonated with consumers, as more and more women are seeking clothing brands that celebrate diversity and embrace individuality.

With a strong online presence and a robust social media following, Naked Wardrobe has successfully built a loyal customer base. Through its engaging content and interactive campaigns, the brand has fostered a strong community of fashion enthusiasts who eagerly await each new collection.

Throughout this article, we will delve into the background of Naked Wardrobe, explore the vision behind the brand, and examine the strategies that have helped it become a leader in the fashion industry. We will also take a closer look at the talented design team and the meticulous manufacturing process that ensures the highest level of quality in each garment. Furthermore, we will explore the brand’s collaborations, marketing initiatives, and plans for future growth.

Join us on this journey as we uncover the fascinating story of Naked Wardrobe, a brand that has redefined the fashion landscape by offering stylish and empowering clothing options for women of all backgrounds.

Background of Naked Wardrobe

Naked Wardrobe was founded in 2012 by sisters Shideh and Shida Pasuki. The idea for the brand came from their shared passion for fashion and their desire to create a clothing line that catered to the modern woman. The sisters recognized a gap in the market for affordable yet fashionable clothing that emphasized fit and quality.

Starting as a small online boutique, Naked Wardrobe quickly gained attention for its sleek and stylish designs. The brand’s minimalist aesthetic and attention to detail appealed to fashion-conscious women who were looking for versatile pieces that could be easily mixed and matched.

One of the key pillars of Naked Wardrobe’s success is its commitment to using high-quality fabrics and ensuring impeccable fit. The brand focuses on creating garments that are not only stylish but also comfortable and flattering on all body types. By prioritizing fit and fabric, Naked Wardrobe has been able to establish a reputation for producing clothing that not only looks great but also feels great to wear.

As Naked Wardrobe grew in popularity, the brand expanded its product offerings to include a wide range of clothing items, from dressy tops and dresses to lounge and activewear. This diversification allowed the brand to appeal to a broader customer base and cater to different occasions and style preferences.

In addition to its online presence, Naked Wardrobe has also opened several physical stores in key locations. These stores serve as a platform for customers to experience the brand in person, try on different styles, and receive personalized styling advice.

Through its commitment to constantly evolving and staying ahead of the latest trends, Naked Wardrobe has been able to maintain its position as a leader in the fashion industry. The brand regularly releases new collections that reflect current fashion influences while staying true to its signature aesthetic.

Overall, the background of Naked Wardrobe is rooted in the vision of two sisters who set out to create a brand that celebrates women of all shapes and sizes while offering fashionable and affordable clothing options. Through their dedication to quality, fit, and trend-focused designs, Naked Wardrobe has become a go-to brand for women around the world seeking stylish and empowering clothing choices.

Founders of Naked Wardrobe

The driving force behind the success of Naked Wardrobe is the dynamic duo of sisters Shideh and Shida Pasuki. Born and raised in Los Angeles, California, the Pasuki sisters developed a passion for fashion from a young age.

Shideh and Shida’s journey as entrepreneurs began when they recognized a gap in the market for affordable yet stylish clothing options that emphasized fit and quality. With a shared vision and their combined expertise in fashion, the sisters set out to establish their own brand.

Both sisters have a strong background in the fashion industry. Shideh, the elder sister, honed her skills by working in various roles within the fashion world, including styling and design. Her keen eye for trends and years of experience in the industry have contributed to Naked Wardrobe’s ability to stay ahead of the curve.

Shida, on the other hand, brings her business acumen to the table. With a degree in business administration and a natural flair for entrepreneurship, she played a vital role in establishing Naked Wardrobe as a strong and successful brand. Her strategic thinking and innovative approach have been instrumental in the brand’s growth and expansion.

Together, the Pasuki sisters have created a brand that combines their expertise in fashion and business, resulting in a unique and thriving fashion empire. Their shared vision and complementary skill sets have played a crucial role in Naked Wardrobe’s rise to prominence in the fashion industry.

It is their dedication to empowering women through fashion that sets the Pasuki sisters apart. They strive to create clothing that makes women feel confident and beautiful in their own skin, regardless of their body shape or size. By embracing inclusivity and body positivity, the founders have fostered a loyal and diverse customer base that resonates with the brand’s message.

Through their hard work, passion, and unwavering commitment to their brand mission, Shideh and Shida Pasuki continue to lead Naked Wardrobe to new heights. They serve as an inspiration to aspiring entrepreneurs, proving that with dedication, creativity, and a strong vision, it is possible to make a significant impact in the fashion industry.

The success of Naked Wardrobe is a testament to the entrepreneurial spirit and determination of the Pasuki sisters, who continue to steer the brand forward, offering women worldwide a clothing line that empowers and inspires.

Design Team at Naked Wardrobe

Behind every successful fashion brand is a talented and dedicated design team, and Naked Wardrobe is no exception. The brand’s design team plays a crucial role in bringing the vision and aesthetic of the brand to life, creating fashion-forward and trend-setting styles that resonate with their customer base.

The design team at Naked Wardrobe consists of skilled and creative individuals who are passionate about fashion and have a keen eye for detail. Led by the Pasuki sisters, the team works collaboratively to brainstorm ideas, develop concepts, and translate them into wearable and stylish garments.

One of the key strengths of the design team is their ability to stay on top of the latest fashion trends while injecting their own unique twist. They keep a close eye on fashion runways, street style, and emerging designers to draw inspiration and ensure that Naked Wardrobe remains at the forefront of fashion innovation.

From concept to completion, the design process at Naked Wardrobe is meticulous and thorough. The team starts by sketching out their ideas, exploring different silhouettes, fabric choices, and design details. They consider various factors such as fit, comfort, and versatility to ensure that each piece not only looks great but also meets the brand’s high standards.

Once the initial concepts are finalized, the design team works closely with pattern makers and sample sewers to create prototypes. These prototypes are then carefully tested and fitted on models to ensure the best possible fit on different body types.

Collaboration is key within the design team, as well as with other departments such as marketing and production. This collaborative approach ensures that the final designs align with the brand’s overall vision and meet the expectations and desires of their target audience.

In addition to creating new collections, the design team at Naked Wardrobe also focuses on continuously improving existing styles and incorporating customer feedback. They take customer preferences and suggestions into account, allowing them to make informed decisions and refine their designs to better meet the needs and desires of their customer base.

Ultimately, the design team at Naked Wardrobe plays a pivotal role in the brand’s success. Their creativity, attention to detail, and commitment to delivering fashion-forward and inclusive styles have helped establish Naked Wardrobe as a go-to brand for stylish and empowering clothing options.

With their collective expertise and unwavering dedication, the design team at Naked Wardrobe continues to push boundaries and elevate the brand’s offerings, ensuring that their customers can confidently embrace their own unique sense of style.

Manufacturing Process at Naked Wardrobe

At Naked Wardrobe, quality and attention to detail are at the core of their manufacturing process. From sourcing the finest fabrics to overseeing the production of each garment, the brand ensures that every step is meticulously executed to deliver the highest level of craftsmanship.

The manufacturing process at Naked Wardrobe begins with the selection of fabrics. The brand takes great care in sourcing quality materials that not only look and feel luxurious but also provide comfort and durability. Fabrics are chosen based on their ability to drape well, retain their shape, and withstand regular wear and washing.

Once the fabrics are sourced, they undergo a rigorous quality inspection to ensure they meet Naked Wardrobe’s standards. This includes checking for color fastness, shrinkage potential, and overall fabric integrity.

Next comes the pattern-making stage. The design team translates their sketches and ideas into detailed patterns that serve as the blueprint for the production process. Each pattern is carefully created to achieve the desired fit and silhouette, taking into consideration different sizes and body shapes.

After the patterns are approved, the manufacturing process moves to the cutting phase. Skilled cutters carefully lay out the fabric according to the patterns and expertly cut the pieces to minimize waste and maximize efficiency. Attention to detail is crucial during this stage to ensure precise cutting and accuracy.

Once the fabric pieces are cut, they are passed on to the sewing department. Highly skilled seamstresses, often with years of experience, meticulously stitch the pieces together. The stitching is done with precision and durability in mind, ensuring that each seam is secure and flawless.

Quality control is an integral part of the manufacturing process at Naked Wardrobe. Each garment goes through a series of rigorous inspections to check for any defects, inconsistencies, or imperfections. This includes checking for straight stitching, secure fastenings, and proper alignment of patterns and prints.

After passing the quality control checks, the garments are pressed and finished to give them a polished and professional look. This involves removing any creases or wrinkles and adding finishing touches such as buttons, zippers, or trimmings.

Once the garments are completed, they undergo a final inspection to ensure they meet Naked Wardrobe’s standards of quality and fit. Each garment is tried on by a fit model to assess the fit and make any necessary adjustments.

Only after passing the final inspection are the garments ready for packaging and distribution. From there, they are shipped to Naked Wardrobe’s stores and fulfillment centers, ready to be enjoyed by customers around the world.

The manufacturing process at Naked Wardrobe is a testament to the brand’s commitment to quality and craftsmanship. By carefully sourcing materials, employing skilled craftsmen, and implementing stringent quality control measures, Naked Wardrobe ensures that each garment is a reflection of their dedication to delivering exceptional and stylish clothing to their customers.

Naked Wardrobe is a Los Angeles-based fashion brand known for its trendy and affordable clothing. The brand was founded by Shideh Kaviani in 2012 and has since gained a strong following on social media.

Collaborations and Partnerships

Collaborations and partnerships have become increasingly popular in the fashion industry, allowing brands to bring fresh perspectives and unique designs to their customers. Naked Wardrobe understands the value of collaboration and has successfully teamed up with various influencers, celebrities, and brands to create exciting and exclusive collections.

One notable collaboration in Naked Wardrobe’s portfolio is their partnership with influential celebrities. The brand has joined forces with well-known individuals who resonate with their target audience, allowing them to tap into new markets and reach a wider customer base. These collaborations often result in limited-edition collections that fuse the celebrity’s personal style with Naked Wardrobe’s aesthetic, creating a buzz among fashion enthusiasts.

Additionally, Naked Wardrobe has collaborated with popular social media influencers who have a significant following in the fashion and lifestyle space. By working with these influencers, the brand can leverage their influence to create unique designs and introduce their clothing to a larger audience. The collaboration often involves the influencer curating their own collection or providing input on the creative direction, resulting in collections that reflect their distinctive style and resonate with their followers.

Collaborations extend beyond individual influencers and celebrities. Naked Wardrobe has also partnered with other well-known fashion brands to create joint collections. These collaborations often bring together complementary aesthetics and styles, resulting in collections that blend the unique attributes of each brand for a truly special offering. Working with other brands allows Naked Wardrobe to tap into new customer segments and offer a diverse range of styles and designs.

Furthermore, Naked Wardrobe has strategically partnered with retailers and e-commerce platforms to expand their distribution channels. By collaborating with established retailers, the brand can reach a wider audience and make their products more accessible to customers around the world. This includes partnerships with department stores, online retailers, and even exclusive pop-up events.

Collaborations and partnerships have not only introduced Naked Wardrobe to new audiences but have also allowed the brand to stay innovative and push creative boundaries. By working with diverse individuals and brands, Naked Wardrobe has been able to bring fresh perspectives and exciting designs to their customers while maintaining their core values and aesthetic.

Through their collaborations, Naked Wardrobe has successfully established themselves as a brand that is constantly evolving and staying relevant in the fast-paced fashion industry. By partnering with influential figures and likeminded brands, they have solidified their position as a go-to destination for on-trend and exclusive fashion.

Marketing and Branding Strategies of Naked Wardrobe

Marketing and branding play a vital role in the success of Naked Wardrobe. The brand has adopted several innovative strategies to effectively position themselves in the highly competitive fashion industry and connect with their target audience. From social media engagement to influencer partnerships, Naked Wardrobe has implemented a range of strategies to build a strong and recognizable brand image.

One key element of Naked Wardrobe’s marketing strategy is their strong presence on social media platforms. The brand has built a loyal following by consistently posting captivating content that showcases their latest collections, styling ideas, and behind-the-scenes glimpses. They leverage platforms such as Instagram, Facebook, and TikTok to engage with their audience, encourage user-generated content, and spark conversations around their brand.

Another aspect of Naked Wardrobe’s branding strategy is their emphasis on creating a community. They have successfully cultivated a sense of belonging and inclusivity among their customers by encouraging them to share their styling choices, body positivity messages, and personal empowerment stories. By actively engaging with their audience, Naked Wardrobe has built a strong brand community that feels emotionally connected to the brand’s values and mission.

Influencer partnerships have played a significant role in Naked Wardrobe’s marketing efforts. The brand strategically collaborates with influencers who align with their target audience and brand values. These influencers not only promote Naked Wardrobe’s products but also act as brand ambassadors, sharing their personal experiences and highlighting the brand’s unique selling points. This organic and authentic approach has helped Naked Wardrobe reach a wider audience and gain credibility among consumers.

Naked Wardrobe understands the power of experiential marketing and frequently organizes events and pop-up shops. These events provide an opportunity for customers to interact with the brand in person, try on the clothing, and receive styling advice. By creating memorable experiences, Naked Wardrobe strengthens their brand perception and builds personal connections with their customers.

The brand also invests in content marketing to educate, inspire, and entertain their audience. This includes creating high-quality blog posts, videos, and style guides that offer fashion tips, outfit inspiration, and trend reports. By providing valuable and engaging content, Naked Wardrobe establishes themselves as a trusted authority in the fashion industry and fosters long-term relationships with their customers.

Collaborations and brand partnerships are another strategic aspect of Naked Wardrobe’s marketing approach. By teaming up with influencers, celebrities, and other brands, they can leverage each other’s strengths and tap into new markets. This strategy not only expands their reach but also generates excitement and creates a sense of exclusivity around their collaborations.

Overall, Naked Wardrobe’s marketing and branding strategies are centered around building a strong community, fostering brand loyalty, and creating an aspirational image. By prioritizing social media engagement, influencer partnerships, experiential marketing, and valuable content, Naked Wardrobe has successfully differentiated themselves in the fashion industry and created a brand that resonates with their target audience.

Expansion and Growth of Naked Wardrobe

Naked Wardrobe has experienced impressive expansion and continuous growth since its inception. The brand’s success can be attributed to various factors, including strategic initiatives, strong customer loyalty, and a commitment to innovation. Let’s explore the key elements that have fueled the expansion and growth of Naked Wardrobe.

One of the main drivers of Naked Wardrobe’s growth is its strategic approach to expanding its distribution channels. Initially starting as an online boutique, the brand has now expanded to have a robust e-commerce platform that serves customers worldwide. This global reach has allowed Naked Wardrobe to tap into new markets and establish a strong presence beyond its local region.

In addition to their online presence, Naked Wardrobe has also opened physical stores in key locations. These brick and mortar stores provide customers with an immersive shopping experience, allowing them to see, touch, and try on the clothing in person. This retail expansion not only enhances brand visibility but also creates opportunities for additional revenue streams.

The brand has also made strategic decisions to partner with select retailers and e-commerce platforms, enabling their products to be more widely available to customers. By leveraging the established distribution networks of these partners, Naked Wardrobe has been able to further expand its customer base and increase brand recognition.

Furthermore, Naked Wardrobe has successfully leveraged collaborations and partnerships to drive growth. Collaborating with influential celebrities, fashion bloggers, and other brands has not only boosted brand exposure but also attracted new customers and created exciting limited-edition collections. These collaborations act as catalysts for growth by expanding the brand’s reach and tapping into new demographics.

Another significant factor in Naked Wardrobe’s expansion is their commitment to innovation and staying ahead of the curve. The brand consistently releases new collections that reflect current fashion trends while maintaining their signature aesthetic. By continually offering fresh and on-trend designs, Naked Wardrobe attracts repeat customers and stays relevant in a dynamic and competitive market.

Naked Wardrobe’s unwavering commitment to quality, fit, and customer satisfaction has also played a crucial role in their growth. The brand places a strong emphasis on using high-quality fabrics and ensuring impeccable craftsmanship in every garment. This attention to detail has garnered a loyal customer base that values the brand’s commitment to delivering exceptional clothing options.

To support its expansion, Naked Wardrobe has also invested in its team, infrastructure, and processes. They have assembled a talented and dedicated workforce, expanding their design, production, and customer service teams to maintain their high standards of quality and service. Additionally, they have continued to invest in cutting-edge technology to enhance their e-commerce platform and streamline their operations.

Looking to the future, Naked Wardrobe has ambitious plans for further expansion. This includes exploring opportunities for international expansion, opening additional physical retail locations, and continuing to innovate by introducing new product categories and collaborations. Through a combination of strategic decision-making, brand loyalty, and a focus on quality and innovation, Naked Wardrobe is poised for continued growth and success in the ever-evolving fashion industry.

Conclusion

Naked Wardrobe has proven itself to be a force to be reckoned with in the fashion industry. With its commitment to quality, inclusivity, and trend-setting designs, the brand has captured the hearts of fashion enthusiasts worldwide. Through the leadership of its founders, the creative talent of its design team, and the dedication of its employees, Naked Wardrobe has achieved remarkable success and continues to grow and expand.

From its humble beginnings as an online boutique, Naked Wardrobe has evolved into a global fashion powerhouse. The brand’s strategic partnerships, collaborations, and diverse distribution channels have allowed them to reach a wide range of customers and solidify their position in the market.

Centrally focused on their customers, Naked Wardrobe has cultivated a strong community of fashion enthusiasts who resonate with the brand’s empowering message and inclusive approach. By actively engaging with their customers through social media, influencer partnerships, and experiential marketing events, Naked Wardrobe has fostered a sense of belonging and authenticity that sets them apart from competitors.

Furthermore, Naked Wardrobe’s dedication to quality is visible in every aspect of their manufacturing process. The meticulous attention to detail, from fabric selection to fit testing, ensures that every garment meets the highest standards and provides a comfortable and flattering fit for customers of all body types.

As Naked Wardrobe continues to expand, the brand remains committed to innovation and staying at the forefront of fashion trends. By continuously releasing fresh and on-trend collections, collaborating with influential figures, and leveraging technology, Naked Wardrobe maintains its relevancy and cements its position as a leader in the industry.

Ultimately, Naked Wardrobe’s success is rooted in its passion for empowering women and embracing diversity. The brand’s commitment to making women feel confident and beautiful in their clothing choices is evident in every collection they produce. With a strong foundation built on quality, inclusivity, and innovation, Naked Wardrobe is well-positioned to continue its growth and make a lasting impact in the fashion world.

So whether you’re looking for stylish basics, statement pieces, or wardrobe essentials, Naked Wardrobe has you covered. Explore their collections, embrace your unique style, and experience the confidence that comes with wearing clothing that celebrates and empowers!