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Who Owns Traeger Grills Who Owns Traeger Grills


Who Owns Traeger Grills

Written by: Sophie Thompson

Discover the owners of Traeger Grills with our comprehensive articles. Explore the history, features, and innovations behind these popular grills.

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When it comes to grilling enthusiasts, Traeger grills are a household name. These versatile and innovative grills have gained a loyal following for their ability to deliver delicious wood-fired flavor to a variety of dishes. But amidst the sizzling steaks and smoky barbecues, the question arises: Who actually owns Traeger Grills?

In this article, we will delve into the history of Traeger Grills, explore the ownership changes throughout the years, and gain a deeper understanding of who currently owns this iconic brand.

So, grab your apron and tongs, and let’s uncover the story behind Traeger Grills.

Key Takeaways:

  • Traeger Grills, a pioneer in wood pellet grills, has undergone ownership changes, with Jeremy Andrus currently at the helm. Under his leadership, the brand has thrived, introducing innovative technology and expanding its product line.
  • Customers rave about Traeger Grills’ convenience, versatility, and exceptional flavor. The brand’s commitment to quality and customer satisfaction has earned it a loyal following among outdoor cooking enthusiasts worldwide.

The History of Traeger Grills

The story of Traeger Grills dates back to the 1980s when Joe Traeger, an enterprising inventor, developed the first pellet grill. Driven by a passion for outdoor cooking, Traeger wanted to create a grill that would infuse food with the rich flavors of hardwood smoke. This innovative idea led to the birth of the original Traeger Grill.

Initially, Traeger’s invention was not just a grill but a whole cooking system. It featured a hopper for wood pellets, a digital thermostat to control the temperature, and an auger that fed the pellets into the firepot. This combination of features allowed for precise temperature control, making it easy to achieve consistent results.

The early versions of Traeger grills quickly gained popularity among barbecue aficionados for their ability to produce delicious and smoky flavors with minimal effort. As word spread, Traeger grills became synonymous with wood-fired cooking.

Throughout the 1990s, Traeger continued to refine and improve their grill designs. They introduced larger models to accommodate larger crowds and added features like automated pellet feeders and digital control panels. These advancements made Traeger grills even more convenient and user-friendly.

In 2006, the Traeger family sold their company to a private equity firm called Trilantic Capital Partners. This change in ownership marked a new chapter in the Traeger Grills story. Under Trilantic’s guidance, the company experienced significant growth and expanded its product line to include a range of grills and accessories.

Then, in 2014, a major milestone occurred when Traeger Grills released a new line of grills equipped with Wi-Fi connectivity. This innovation allowed grill masters to control and monitor their grills remotely using a smartphone app. It was a game-changer that further solidified Traeger’s position as a leader in the industry.

Today, Traeger Grills continues to innovate and push the boundaries of outdoor cooking. They offer a wide selection of grills, from compact portable models to large commercial-grade units. Their commitment to quality, performance, and the art of wood-fired cooking has made Traeger a brand beloved by backyard cooks and professional chefs alike.

With a rich history and a dedication to innovation, Traeger Grills has become a household name in the world of outdoor cooking. The next question to explore is who currently owns this iconic brand.

Traeger Grills: A Brief Overview

Traeger Grills is a leading manufacturer of wood pellet grills and smokers. Combining modern technology with the age-old tradition of wood-fired cooking, Traeger has revolutionized the way people barbecue and grill their favorite foods.

One of the key features that sets Traeger grills apart is their use of hardwood pellets as fuel. These pellets are made from compressed sawdust, offering a clean and efficient source of heat. The pellets come in a variety of flavors, ranging from classic hickory and mesquite to more unique options like apple or cherry. This wide selection of flavors allows users to experiment and customize the taste of their grilled dishes.

One of the standout features of Traeger grills is their advanced temperature control system. With a digital thermostat and precise auger-fed pellet delivery, Traeger grills offer unparalleled temperature control. Users can set a specific temperature and trust that their grill will maintain it throughout the cooking process. This eliminates the need for constant monitoring and adjusting, allowing users to focus on other tasks or simply relax while their food cooks to perfection.

In addition to their temperature control system, Traeger grills also feature a convection cooking technology. This creates a consistent and even heat distribution, ensuring that food is cooked evenly from all sides. The result is juicy and tender meats, crispy and golden vegetables, and mouthwatering grilled dishes.

Traeger grills offer a versatile cooking experience, allowing users to not only grill but also smoke, bake, roast, braise, and barbecue. The precise temperature control and ability to infuse flavors with different wood pellets make it easy to achieve a wide range of culinary styles and tastes.

Furthermore, Traeger offers a range of additional accessories to enhance the grilling experience. From grill covers and shelves to handy tools and equipment, Traeger has everything grill enthusiasts need to fully enjoy their cooking experience.

With their commitment to quality, innovation, and the art of wood-fired cooking, Traeger Grills has earned a reputation as a trusted brand among grilling enthusiasts around the world. Whether you’re a seasoned pitmaster or a beginner backyard cook, a Traeger grill is sure to elevate your cooking game and impress your guests.

Now that we have explored the overview of Traeger grills, let’s take a closer look at the ownership changes that have occurred throughout the years.

The Founding of Traeger Industries

The story of Traeger Industries begins with the entrepreneurial spirit of Joe Traeger. Born and raised in Oregon, Joe had a deep passion for outdoor cooking and a desire to create a better grilling experience.

In the early 1980s, Joe set out to revolutionize the way people cooked outdoors. Inspired by the smoky flavors of traditional wood-fired cooking, he began experimenting with different methods to infuse that smoky taste into food without the hassle and inconsistency of traditional charcoal grills.

After months of trial and error, Joe developed the world’s first pellet grill. Combining his background in engineering with his love for grilling, Joe created a grill that utilized wood pellets as fuel, producing a consistent and flavorful cooking experience.

Joe’s invention caught the attention of friends and family, who were impressed by the unique cooking style of the pellet grill. Recognizing its potential, Joe decided to turn his invention into a business. In 1985, he founded Traeger Industries, laying the foundation for what would become a renowned name in the grilling industry.

With his newly formed company, Joe focused on refining and perfecting the design of his pellet grill. He embraced innovation and sought to create a product that would revolutionize outdoor cooking. The result? The Traeger Grill, a game-changing appliance that would forever transform the way people grilled their food.

Joe’s commitment to quality and craftsmanship quickly gained traction among grill enthusiasts. Word spread about the remarkable flavor and simplicity of cooking with a Traeger Grill. As demand grew, Joe expanded his product line to include different models and sizes, catering to a wide range of customers.

Due to Joe’s vision and hard work, Traeger Industries established itself as the leader in wood pellet grills. The company became synonymous with wood-fired cooking, earning the trust and loyalty of outdoor cooking enthusiasts.

However, in 2006, Traeger Industries underwent a significant change when the Traeger family decided to sell the company. This marked a new era for Traeger Grills, as it transitioned from a family-owned business to a company under new ownership.

Despite the ownership change, the same commitment to quality and passion for wood-fired cooking that Joe Traeger instilled in the company continued to drive its success. Traeger Grills has evolved and expanded its product offerings, further solidifying its position as a leading name in the grilling industry.

As we explore the ownership changes throughout the years, we’ll discover how Traeger Grills has continued to thrive while staying true to its roots.

Traeger Grills is owned by Jeremy Andrus, who acquired the company in 2014. He has since led the company to significant growth and success in the pellet grill market.

Ownership Changes throughout the Years

Over the years, Traeger Grills has experienced several changes in ownership, each contributing to the growth and evolution of the brand. These ownership changes have helped shape Traeger into the renowned company it is today.

In 2006, after more than two decades of running Traeger Industries, Joe Traeger and his family made the decision to sell the company. They sold Traeger Industries to Trilantic Capital Partners, a private equity firm. This change in ownership marked a significant turning point for Traeger and opened up new opportunities for growth.

Under the ownership of Trilantic Capital Partners, Traeger Grills underwent a period of rapid expansion. The company introduced new product lines, expanded distribution channels, and invested in marketing initiatives to reach a wider audience. These efforts solidified Traeger’s position as a leader in the wood pellet grill industry.

Then, in 2014, the ownership of Traeger Grills changed once again. Trilantic Capital Partners sold the company to Jeremy Andrus, an entrepreneur with a background in consumer goods. Andrus saw the immense potential in Traeger and was determined to take the brand to new heights.

Under Andrus’ leadership, Traeger Grills experienced significant growth and innovation. Recognizing the importance of technology in modern-day grilling, Andrus prioritized the development of new digital features and connectivity options. This led to the introduction of Wi-Fi enabled grills, allowing users to control and monitor their grills remotely through smartphone apps.

Andrus’ strategic vision combined with the company’s dedication to quality and innovation helped Traeger Grills expand its market presence and establish a strong foothold in the industry. The company’s continued success under Andrus’ ownership has cemented its status as a trusted and respected brand among grilling enthusiasts worldwide.

It is important to note that while ownership has changed hands throughout the years, Traeger Grills has remained committed to its core values and the tradition of wood-fired cooking. The company’s dedication to providing high-quality grills and delivering exceptional flavor has remained unwavering.

Today, Traeger Grills continues to innovate, introduce new models, and enhance the grilling experience for its customers. The ownership changes have played a significant role in shaping the trajectory of Traeger’s success, allowing the brand to reach new heights and dominate the wood pellet grill market.

As Traeger grills continue to evolve, let’s dive into who currently owns this iconic brand.

Current Ownership of Traeger Grills

As of the latest information available, Traeger Grills is currently owned by Jeremy Andrus, who acquired the company in 2014. Andrus, a seasoned entrepreneur with a passion for consumer goods, recognized the potential of Traeger and has since propelled the brand to new heights.

Under Andrus’ ownership, Traeger Grills has experienced remarkable growth and innovation. His strategic vision has driven the introduction of new technologies and features, positioning Traeger as a leader in the industry. Today, Traeger is renowned for its advanced Wi-Fi-enabled grills that allow users to control and monitor their cooking remotely through smartphone apps.

Andrus’ leadership has not only focused on technological advancements but also on expanding the brand’s reach and product offerings. Traeger has expanded its product line to include a wide range of grills, from compact portable models to high-capacity commercial-grade units.

Furthermore, Traeger has continued to prioritize quality and craftsmanship, ensuring that each grill meets the company’s high standards. Their commitment to customer satisfaction has further solidified Traeger’s position as a trusted and reliable brand in the grilling industry.

Under Andrus’ ownership, Traeger has also invested in marketing and partnerships to elevate the brand’s visibility. Collaborations with renowned chefs and influencers have helped showcase the versatility and exceptional cooking capabilities of Traeger grills, further expanding its customer base.

With a strong leadership team and a passionate workforce, Traeger Grills continues to innovate and push the boundaries of wood-fired cooking. Their dedication to providing a superior grilling experience has earned them the loyalty of countless outdoor cooking enthusiasts around the world.

As the grilling industry evolves and new trends emerge, Traeger remains at the forefront, continually adapting to meet the changing demands of customers. Their focus on quality, performance, and customer satisfaction sets them apart and reinforces their status as a leading brand in the market.

While ownership may change in the future, the current ownership of Traeger Grills under Jeremy Andrus has propelled the brand to new heights and solidified its position as an industry leader. With their continued commitment to innovation and quality, Traeger Grills is set to dominate the grilling landscape for years to come.

Now that we have explored the current ownership of Traeger Grills, let’s shift focus and gain insights into the perspective of Traeger customers.

Traeger Grills: Customer Perspective

When it comes to Traeger Grills, customers have been overwhelmingly positive about their experiences with these innovative wood pellet grills and smokers. The brand’s commitment to quality, performance, and flavor has garnered a loyal following among outdoor cooking enthusiasts around the world.

One of the standout features that customers appreciate is the convenience and ease of use offered by Traeger grills. The precise temperature control system, along with the ability to set it and forget it, allows users to achieve consistent results with minimal effort. Whether it’s smoking a brisket low and slow or grilling a perfectly seared steak, Traeger grills deliver reliable performance and exceptional flavor every time.

Customers also praise the versatility of Traeger grills. With the ability to not just grill, but also smoke, bake, roast, braise, and barbecue, Traeger grills offer a wide range of cooking options. This versatility allows users to explore different culinary styles and experiment with flavors, leading to endless possibilities and culinary creativity.

The use of hardwood pellets as fuel is another aspect that customers appreciate. Traeger offers a variety of wood pellet flavors, allowing users to customize the taste of their grilled dishes. Whether it’s the smokiness of hickory or the sweet aroma of cherry, the wood pellets contribute to the rich and authentic wood-fired flavor that Traeger grills are known for.

Furthermore, Traeger’s commitment to quality craftsmanship and durability has not gone unnoticed. Customers praise the sturdy construction and solid build of the grills, as well as the long-lasting performance of the components. This ensures that their Traeger grills withstand the test of time and deliver exceptional results for years to come.

In addition to the grills themselves, customers appreciate Traeger’s commitment to excellent customer service. The brand provides helpful resources, such as recipe guides, cooking tips, and troubleshooting assistance, to ensure that users have a seamless and enjoyable grilling experience. The Traeger community is also known for being supportive and informative, offering a space for enthusiasts to share their experiences and exchange ideas.

Overall, Traeger Grills has garnered a reputation for delivering exceptional performance, flavorful results, and a user-friendly experience. Customers are consistently impressed by the quality, versatility, and ease of use of Traeger grills, making them the go-to choice for both seasoned grill masters and beginners.

With a dedicated customer base and a strong emphasis on continuous improvement, Traeger Grills is poised to maintain its positive standing in the market and continue satisfying the grilling desires of enthusiasts worldwide.

As we wrap up our exploration of Traeger grills, it is clear that this iconic brand has captivated the hearts and taste buds of outdoor cooking enthusiasts everywhere.


Traeger Grills has established itself as a household name in the world of outdoor cooking and grilling. With a rich history rooted in innovation and a commitment to delivering exceptional flavor, Traeger has revolutionized the way people grill their favorite foods.

From its humble beginnings as Joe Traeger’s invention in the 1980s to its current status as a leader in the industry, Traeger Grills has undergone several ownership changes. These changes have brought new opportunities for growth, innovation, and expansion while staying true to the brand’s core values.

Under the current ownership of Jeremy Andrus, Traeger Grills has experienced tremendous success, marked by strategic advancements in technology, expanded product lines, and a strong emphasis on quality. Wi-Fi connectivity, precise temperature control, and hardwood pellet fuel have all become defining features of Traeger grills, empowering users to create exceptional wood-fired flavors with ease.

However, it’s the perspective of customers that truly speaks to the impact of Traeger Grills. The convenience, versatility, and exceptional flavor delivered by these grills have garnered a loyal following among outdoor cooking enthusiasts worldwide. Traeger’s commitment to customer satisfaction, coupled with their supportive resources and community, further enhances the overall experience for users.

As Traeger Grills continues to innovate, adapt to changing trends, and delight customers with its wood-fired cooking experience, its place as a trusted brand in the grilling industry remains firmly established.

Whether you’re a barbecue aficionado, a grilling enthusiast, or a newcomer to the world of outdoor cooking, Traeger Grills offers something for everyone. The combination of technology, craftsmanship, and the art of wood-fired cooking has elevated Traeger to a league of its own.

So, whether you’re enjoying a sizzling steak, perfectly smoked ribs, or a mouthwatering vegetable medley, Traeger Grills will enhance your grilling journey and elevate your culinary creations.

So, fire up your Traeger, embrace the smoky aromas, and let the wood-fired adventure begin.

Frequently Asked Questions about Who Owns Traeger Grills

What are the key features of Traeger Grills?

Traeger Grills are known for their wood-fired flavor, versatile cooking options, and precise temperature control. They also come with WiFIRE technology, allowing users to control the grill from their smartphones.
How does Traeger Grills compare to other grill brands?

Traeger Grills stand out for their innovative wood pellet technology, which infuses food with a unique smoky flavor. They also offer a wide range of cooking options, from grilling and smoking to baking and roasting.
Can I use Traeger Grills for different types of cooking?

Yes, Traeger Grills are incredibly versatile and can be used for grilling, smoking, baking, roasting, braising, and barbecuing. Their precise temperature control and wood-fired flavor make them suitable for a variety of cooking styles.
Are Traeger Grills suitable for beginners?

Absolutely! Traeger Grills are designed to be user-friendly, with easy temperature controls and a straightforward cooking process. Whether you’re a seasoned griller or a beginner, you’ll find Traeger Grills easy to use and produce delicious results.
Where can I find Traeger Grills for purchase?

Traeger Grills are available for purchase at a variety of retailers, including home improvement stores, outdoor specialty shops, and online retailers. You can also find them at Traeger’s official website and authorized dealers.

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