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The Importance of Having an Updated Construction Materials Display The Importance of Having an Updated Construction Materials Display


The Importance of Having an Updated Construction Materials Display

Discover the importance of updated tile showroom displays. Learn how INSCA's innovative solutions, like tile display stands, boost sales and enhance customer experience.

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In the competitive world of construction material distribution, tile, bathroom, and other construction material distributors must constantly seek innovative ways to enhance their sales and stand out in the market. A crucial aspect of this endeavor is the effectiveness of their tile showroom displays. Investing in a well-designed, updated construction materials display is not just an option but a necessity. This is where companies like INSCA, specialists in display solutions for tiles, bathrooms, and construction materials, come into play.

Understanding the Power of a Display

When customers enter a tile showroom, they take approximately 10 seconds to form an impression of the company and its offerings. This brief window is crucial; a well-designed display can capture their attention, convey quality, and stimulate their interest in the products. INSCA’s expertise ensures that those precious seconds are used effectively, turning a casual visit into a sales opportunity.

Tile Showroom Displays: The Key to Increased Sales

A successful tile showroom display goes beyond merely showcasing products. It involves creating an immersive experience that communicates the brand’s value and highlights the best features of the products. At INSCA, innovation and design are at the forefront. By continuously updating the tile display stand and other display solutions, they help clients show their best. Their displays are not just about aesthetics; they are strategically designed to maximize visual impact and customer engagement.

Innovative Solutions for Modern Needs

One of the latest innovations from INSCA is their exhibitor with underfloor heating. This cutting-edge display allows customers to directly experience the warmth of underfloor heating through ceramic tiles. By integrating heating systems into the display, they can demonstrate the natural heat-conducting properties of ceramics and promote cross-selling of heating systems, including energy-efficient options like underfloor heating connected to heat pumps. This innovative approach exemplifies how modern display solutions can enhance the customer experience and drive sales.

Digital Integration with I.RIS

In the digital age, incorporating technology into displays can significantly boost their effectiveness. INSCA’s I.RIS system allows customers to visualize the final ambiance of their spaces on a screen, starting from a physical sample. This blend of physical and digital experiences helps customers make more informed decisions, enhancing their satisfaction and increasing the likelihood of a purchase. By integrating such advanced technology, INSCA ensures that their tile showroom displays are always at the cutting edge.

Diverse and Comprehensive Display Solutions

INSCA offers a wide range of display solutions to meet various needs. Their new Woodlook series, designed for laminate, parquet, and vinyl flooring, provides an excellent example of their versatility. These displays are crafted to highlight the unique qualities of each flooring type, ensuring that customers can fully appreciate their options. The Woodlook series and other products reflect INSCA’s commitment to offering comprehensive display solutions that cater to diverse customer needs.

Expertise and Experience: INSCA’s Hallmark

With over 45 years of experience and a team of 200 professionals, including architects, interior designers, and engineers, INSCA brings unparalleled expertise to the table. Their holistic approach encompasses design, technical development, in-house manufacturing, logistics, and international installation. Their manufacturing plant and logistics center span 25,000 m², enabling them to manage large-scale projects efficiently. This extensive experience ensures that clients receive not only high-quality displays but also seamless service from conception to installation.

Global Reach and Sustainable Practices

INSCA’s impact is not confined to a single region. They export their products worldwide, maintaining a commitment to sustainability and environmental responsibility. Their manufacturing processes utilize sustainable materials and practices, ensuring that their solutions are not only innovative but also eco-friendly. This global reach and commitment to sustainability further enhance their reputation as leaders in the display solutions industry.

Continuous Innovation and a Vast Catalog

INSCA’s drive for continuous innovation is evident in their extensive catalog, which includes over 1,000 different references. They offer display solutions for all formats and manufacturers, ensuring that every client can find the perfect fit for their needs. Their displays are designed to maximize space efficiency, allowing many samples to be showcased in a compact area. The ease of use, robustness, and silent operation of their display systems make them ideal for creating a high-quality customer experience.


In conclusion, the importance of having an updated construction materials display cannot be overstated. Companies like INSCA, with their expertise in tile showroom displays, tile display stands, and tile displays, provide invaluable solutions that enhance sales and customer engagement. By investing in innovative and well-designed displays, distributors can ensure that they showcase their products in the best possible light, ultimately driving growth and success in the competitive construction materials market.

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